Welcome To Tawas Bay
The Tawas Area Chamber of Commerce welcomes you to Tawas Bay, located on the Sunrise Side Coastal Highway Heritage Route. From summer sun to winter fun, Michigan's best shines in the Tawas area. Nestled on cozy Tawas Bay overlooking beautiful Lake Huron, and firmly anchored by the friendly communities of Tawas City and East Tawas, the area offers a diverse range of year-round indoor and outdoor activities for the entire family. 
Bounded by the Huron National Forest on the west, Lake Huron and Tawas Bay on the East, and the famous AuSable River on the north, the Tawas Area provides a perfect base of operations for the exploration of the entire Sunrise Side of Michigan.
Shoppers will find many unusual stores, boutiques, and antique shops in the Tawas area. A full calendar of events and festivals adds to the fun for visitors and there are excellent accommodations available to fit every budget.
Area restaurants will provide you with a wide variety of cuisines, including some local specialties. Be sure to try the fresh Lake Huron whitefish or perch at several of the local restaurants.

Sunrise Coast and Pure Michigan Join Forces In Ad Campaign
For the first time in history, six communities in Northeast Michigan have come together to promote tourism across the region.
Special events were held in Alpena and Tawas City Thursday, unveiling a new radio campaign. The events were hosted by the Sunrise Side Coast Coalition and Travel Michigan, which is promoting its Pure Michigan tourism campaign.
The local $80,000 summer and fall tourism campaign highlights Alcona, Alpena, Arenac, Cheboygan, Iosco and Presque Isle counties. The campaign is part of a dollar-for-dollar matching fund program and was paid for by three dozen municipalities and other organizations within the participating counties. The Sunrise Coast is also featured on the Pure Michigan website.
The radio ads feature the voice of Michigan native Tim Allen and theme music from The Cider House Rules. The ad promotes the Sunrise Coast as a place where visitors can “Get Back to the Water” by escaping from their hectic lives and enjoying the simple pleasures of stunning water and charming towns.
The radio ads will be airing in Grand Rapids, Lansing, Muskegon, Kalamazoo and Battle Creek, beginning in mid-May.













Tawas Bay is unique in its location midway between the cool waters of northern Lake Huron and the warm waters of Saginaw Bay. Therefore, a mixed assortment of fish is no surprise. Catches of brown trout, salmon, lake trout and walleye are frequently taken on the same trip. You may launch your own boat and fish the Nurnburg Reef for some of the nearly one million walleyes grown and planted by Walleyes for Iosco County, the DNR and Fish America Foundation, or ply the shores along Tawas Point for huge northern pike and, of course, those mouthwatering perch! Plan on taking the family or friends on a quality charter for an enjoyable day on the beautiful, clear blue waters of Lake Huron and Tawas Bay.